ESC’s marketing consultants leverage their experience and creativity to assist your organization in developing a marketing and branding strategy that is right for you.
- Defining audience and key messages
- The 5 Ps of marketing strategy: Product, Price, Promotion, Place and Positioning.
- Developing a brand strategy
- Assessing the strength of your organization’s brand.
- Creating a social media strategy
Each project is approached in the way that will work best for your organization. Here is an example of how an marketing consultant might work with you to develop a brand strategy.
- Messages aligned with the values/needs of target constituencies
- Prepared to handle FAQs and difficult questions about the organization
- Potentially thinking differently about the organization
- Marketing and branding plan
- Identifed key marketing issues and resolutions that recognize limited resources
- Communications plan for a new program
- Social media plan